Dearborn is not shying away from putting the new 2015 Ford F-150 to the test, silencing cynics and critics claiming that its aluminum body is not as tough or rugged as steel. To demonstrate the toughness of the new truck, Ford is rolling out a series of four videos showing the new F-150 undergoing real-world testing in challenging environments.
The first is in the Arizona desert, at a proving ground that is used to test the durability and reliability of military equipment. The truck was driven continuously, except for a driver change for 36 hours over a 10-mile loop that included washboard surfaces, sand washes, rock crawling, and of course, Arizona’s legendary triple-digit heat.
Among the other demonstrations planned in the video series are boulder hauling in Oregon, towing hay bales in Montana, and transporting supplies in Alaska and Canada. All of the trucks are 4x4 models equipped with the 3.5L EcoBoost V-6.
Ford’s Dearborn Truck plant, one of two factories in the U.S. where the F-150 is built, is currently undergoing a massive re-tooling in preparation for production of the new truck to begin in late September. The new 2015 models are expected to start arriving in dealerships in late 2014.