Most buyers look at a vehicle's sticker price when determining how "cheap" or "expensive" a vehicle is, but the fact is, over the course of 5 or 10 years, fuel, insurance, and depreciation when you get around to selling it all factor in to the total cost of ownership. There are many different measures and studies in this area, but one of the best known is by Vincentric.
Vincentric's reports are most closely followed in the fleet sector, where cost of ownership is a critical factor in purchase consideration, but the company also reports on consumer vehicles as well. General Motors and Toyota both dominated the truck and SUV categories with four segment wins each, out of a total of 17 categories.
Among full-size trucks, each of the Detroit Three were represented, with the Ford F-150 taking the category win for 1/2-ton trucks for the fourth consecutive year, the Chevrolet Silverado 2500 winning the ¾-ton truck category, and the Ram 3500 taking the 1-ton HD Truck category. The Chevrolet Suburban won for 2014, beating out its shorter sibling, the Tahoe, which won the Large SUV category for 2013.
Toyota had many repeat winners, with the Tacoma taking the prize for the most consecutive wins with 10 years running. The 4Runner SUV won the Mid-Size SUV category for the sixth straight year, the Toyota Highlander Hybrid winning the Hybrid Crossover category for four years running, and the non-hybrid Highlander winning for the third straight year.