Dear Truck Trend,
I'm a long-term Motor Trend subscriber and occasional buyer of Truck Trend at the store. In the February 2014 Motor Trend, there were "Global Entry" (about the Chevy Colorado), "Strength in Numbers (Truck of the Year)," and "Humongous" (6x6 Mercedes-Benz). I bought the March/April 2014 Truck Trend hoping (key word here) that Truck Trend would provide more depth, more insight into the Truck of the Year winner, the Ram 1500 (since I'm thinking about getting one). However, that was not the case. Same words, same pictures. And then, basically the same Chevy Colorado story and the exact same M-B story. What incentive do I have to buy (or subscribe) to Truck Trend? You offer no more detailed stories than already appeared in Motor Trend. I would like to think that Truck Trend could dig a little deeper, offer more insight/pictures/analysis than what is offered in Motor Trend. I paid twice now for the same articles. Good for you (sales), bad for me. Pretty disappointed in the effort.
When it comes to the balance between the stories about trucks, sport/utilities, and vans that run in Motor Trend and the stories on the same vehicles that run in Truck Trend, it can be a difficult tightrope to walk. When Motor Trend wants someone to cover the launch of a new vehicle, the editor sends the best person for the job. If the right person to cover an event is someone who knows about pickups, SUVs, and vans, in many cases that's going to be someone who lives and breathes all things truck, SUV, and van. Who better to send than someone from Truck Trend? And when someone from Truck Trend goes on an event, he/she gets as much information as possible. At that point, we are left with two choices: We can omit details for the story for Motor Trend or we can give Motor Trend readers all the information we gather from attending events. When it comes to the Colorado, that story was all the information we gathered at the behind-the-scenes sneak peek we attended, as well as from some interviews we did on site. Truck of the Year is an award that Motor Trend gives out, and it is determined and organized with a lot of help of the staff at Truck Trend. We run the same story every year as Motor Trend, but we always include additional data for Truck Trend readers. The drive of the 6x6 G-Wagen was a once-in-a-lifetime opportunity, and we freely admit we ran the same version of that story as Motor Trend. Even though we knew we couldn't get more, or different, information about that vehicle, we felt it would still be of interest to Truck Trend readers.
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