The newly christened Fiat Chrysler Automobiles held an all-day presentation on its plans for the next five years and revealed some big changes in the works for all of its core brands. Somewhat unsurprisingly, the Jeep brand figured prominently in the company's plans for both North America and global markets.
The two brands getting the most radical strategic makeovers are the Chrysler and Dodge brands, with Chrysler re-positioned as the mainstream, mass-market brand, and Dodge becoming more narrowly focused on performance cars, getting most of the future SRT models. A few surprises coming from Dodge over the next few years include an SRT variant of the Journey crossover.
For Jeep, a replacement is coming for the current Compass and Patriot models, answering the question as to whether the recently unveiled Renegade would replace or supplement the aging, Caliber-based soft-roaders. In addition to the new C-segment Jeep, confirmation of the three-row Grand Wagoneer coming in 2018, a redesigned Wrangler coming in 2017, and a mid-cycle refresh coming for the Cherokee and Grand Cherokee in 2016, in time for the brand's 75th Anniversary.
With the Italian-built Renegade as its starting point, Jeep will also undertake an ambitious global growth strategy targeting Asia and Latin America as major growth areas and localizing production of some models in Asia and Latin America. But for those concerned about the wholesale off-shoring of Jeep production, fret not, as North American production capacity for the Jeep brand is poised to expand from 800,000 units currently to 1 million by 2018.
Source: Automotive News