Americans, especially those that don't live near the coast, may have a romanticized notion about lifeguards and the charmed life they lead, thanks to TV series like Baywatch. However, the fact is lifeguards play a vital role in beach safety, which is especially pertinent on holiday weekends such as Memorial Day. To showcase its support of beach safety, Toyota donated 34 new vehicles to the San Diego Lifeguards for use in patrolling the city's 70 miles of coastline.
Among the vehicles were 15 Tacomas, 12 Tundras, three 4Runners, three Sequoias, and a RAV4. Representatives from the city and Toyota Motor Sales were on-hand to commemorate the event. Coincidentally, May is also National Water Safety Month (who knew?), making the presentation of the vehicles all the more appropriate.
Toyota's relationship with the San Diego Lifeguards started in 2011. The San Diego Lifeguards fall under the administration of the city's Fire and Rescue department, similar to the Los Angeles County lifeguards being under the administration of the fire department. LA County employed a fleet of 2008 Ford Escape Hybrids as part of its beach patrol fleet, and Nissan Frontiers have also been used at various times. You can bet with Toyota’s upcoming move to Texas that the South Padre Island and Galveston lifeguards will likely soon be riding in style in Texas-built Tacomas and Tundras, if they aren't already.