SEMA’s Greatest Hits
As the aftermarket’s big show prepares to go virtual, enjoy these highlights from yesteryear.
With November now upon us, we are entering the final stanza of a year that will forever be considered as "one for the ages." Yes, 2020 has been fraught with challenges that have impacted every person, place, and thing in our society. The pandemic caused by COVID-19 arguably is the biggest challenge, one that has forced people throughout the world to make major changes in the way they live each and every day.
In this year of "pivoting" (2020's unofficial buzz term of the year), event owners, organizers, and promoters are finding ways to move forward by transitioning their typically live programs into the online sector. In the automotive space, truck manufacturers have turned to introducing new vehicles virtually with Zoom and YouTube presentations. And on the parts-and-accessories side of the coin, aftermarket companies are holding product launches and information updates to huge audiences on social media.
Since 1977, the Specialty Equipment Market Association's aftermarket trade show in Las Vegas, Nevada, has been recognized around the world as the ultimate gathering of cars, trucks, people, parts, and everything else associated with modifying and customizing vehicles. If you're in the automotive industry, SEMA, as it's called in short form, is a spectacle that really should be witnessed in person. But, like so many other major happenings that were cancelled or forced to experience logistical changes in 2020, the annual celebration of all things custom simply cannot happen live.
Starting November 2, 2020, through November 6, the SEMA Show, despite being canceled in the physical sense, is going to happen in a virtual format called SEMA360. The new program, which is not open to the public, will provide qualified attendees, buyers, and media with access to 2,200 products and more than 650 manufacturers. The popular Battle of the Builders competition is also being conducted, as are virtual editions of car and truck builds that typically are displayed inside the halls and throughout the vast surrounds of the Las Vegas Convention Center.
SEMA360 is new and very different, and we will be monitoring and reporting on all pertinent truck happenings. As a precursor, though, we've assembled this collection of photos from and links to our coverage of past SEMA Shows, including several mega galleries that are loaded with images and videos of bad-ass rigs.
Enjoy this look back at the SEMA Show, as the event prepares to go forward in a new direction that we truly hope won't be permanent.