Truck Trend Leader Interview, 2018 Volvo XC40
We here at Truck Trend have a long history of getting you in touch with the most influential people on the leading pickup and SUV programs from around the world. For this installment we'll be catching up with on of the top figures on Volvo's XC40 SUV program.
Volvo introduced the all-new XC40 compact SUV today, giving the world a look at the vehicle that will do battle with the BMW X1, Infiniti QX30, and other small luxury crossovers. In a departure from its bigger brothers, the XC40’s modern, tech-inspired styling should help it attract younger customers to the company fold.
Thanks to its big rectangular grille, diagonal grille garnish, “Thor’s hammer” LED headlight accents, and vertical taillights, the 2019 XC40 is instantly recognizable as a Volvo. But everything else represents a stylistic departure from the company’s larger offerings. A unique clamshell hood gives the front end some boxiness that links the XC40 to the much-beloved 200-Series wagons of old, but a stout power dome in the center section keeps it from looking too square.
The most distinctive vantage point for the new XC40 is its side profile, which is dominated by thick, triangular C-pillars with a black or white contrast roof on some models. A trapezoidal-shaped body contour low on the doors provides some visual interest, as do glossy black lower accents that wrap around the entire vehicle, including the front bumper, rocker panels, and rear bumper. The hatch’s fast angle and smooth contours help the XC40 look reasonably sporty, and bold “VOLVO” script just beneath the rear window leaves no doubt as to what the vehicle in front of you is.