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First Look: Hyundai Nuvis Concept

Hyundai's Future Take on the Hybrid Crossover

Scott Evans
Apr 10, 2009
Photo 2/15   |   hyundai Nuvis Concept badge
Hyundai's Nuvis Concept, making its world debut at the 2009 New York show, is yet another hybrid-crossover dream car designed to blend utility with small-car fuel-economy and sci-fi futuristic styling.
Penned at Hyundai's design center in Irvine, California, its SUV-style body gives the Nuvis the passenger and cargo room of a large sedan, while its wide stance and low roofline lend it a sporty appearance. Powered by a parallel hybrid system backed up by a 270-watt lithium-polymer battery, the Nuvis delivers an estimated 34 mpg city and 35 mpg highway according to Hyundai, meeting the Ford Escape Hybrid's city mileage and beating its highway mileage by four mpg.
Photo 3/15   |   hyundai Nuvis Concept side
Hyundai's Hybrid Blue Drive system operates on a principle similar to Toyota's Hybrid Synergy Drive, wherein the gasoline engine is mated to an electric motor that reduces the load on the engine, increasing efficiency. In this case, Hyundai's 228-hp Theta II 2.4L inline four-cylinder engine is mated to a 30 kW electric motor that can get the vehicle moving from a stop and provide extra power for accelerating and passing.
Photo 4/15   |   hyundai Nuvis Concept side
That's no ordinary Theta II engine, either. The engine has been optimized to minimize efficiency-robbing friction, as has the entire drivetrain. Hyundai also massaged the engine management software for efficiency wherever possible in order to further boost fuel economy. Meanwhile, the fourth, fifth and sixth gears of the six-speed automatic transmission have been extended for better highway fuel economy. Hyundai says its lithium-polymer battery pack, stored under the rear cargo floor, is more space-efficient and durable than the nickel-metal hydride or lithium-ion battery packs of other hybrids. The smaller battery pack helps reduce weight as well, and the Nuvis tips the scales at just 3400 lb, according to Hyundai.
Photo 5/15   |   hyundai Nuvis Concept front
When you look at the Nuvis, though, fuel efficiency probably won't be your first thought. Hyundai says the Nuvis draws many of its styling cues from the motion of running water, which makes it appear as though it's always moving. While the lines themselves are graceful, a few too many of them run into each other for our taste. Things get cleaner as you work your way from the pinched nose along the sides to the back, where it's less busy. Regardless of which angle you choose, though, it will be hard to miss a hint of Mazda's Nagare design cues in the body lines.
Photo 6/15   |   hyundai Nuvis Concept wheel
Photo 7/15   |   hyundai Nuvis Concept interior
Photo 8/15   |   hyundai Nuvis Concept rear

Photo 9/15   |   hyundai Nuvis Concept side
Photo 10/15   |   hyundai Nuvis Concept front
Photo 11/15   |   hyundai Nuvis Concept rear Three Quarter

Photo 12/15   |   hyundai Nuvis Concept interior
Blue Drive isn't just Hyundai's hybrid system either -- it's a styling influence as well. To drive the point home, the color blue has turned up all over the vehicle. It's in the headlights, it's trimming the brake ducts in the lower front fascia, it's hiding in character lines behind the front wheels, and it's lighting up the Hyundai logos at either end of the vehicle. Pull open the massive gullwing doors and you'll find plenty more.
On the floors, blue accent lighting runs from front to rear, emulating a river flowing beneath your feet. That is, if you notice the floor. Most people likely won't be able to take their eyes of the UFO-like dash and center console. Above the horseshoe-shaped steering wheel, two triangular gauges reach out to the driver while a long, blue waterfall cascades down the dash and between the front and rear seats all the way back to the rear seat backrest, similar to the crystal centerpiece seen recently on the Volvo S60 concept.
Photo 13/15   |   hyundai Nuvis Concept interior
You won't see many buttons or dials interrupting the flow of the center console. Hyundai has replaced everything it could with touch-sensitive systems that will allow all four passengers to interact with each other as well as outside influences. Hyundai suggests that the system could allow passengers to view the daily specials of a local restaurant on the car's display simply by driving past it.
Photo 14/15   |   hyundai Nuvis Concept front Three Quarter
To further illustrate Hyundai's commitment to eco-friendly technologies, the company has fitted the Nuvis with seats made by True Textiles out of recycled soda bottles that feature a black-to-gray starburst pattern trimmed with blue accents. The seats are topped off with seatbelts made by Harveys Original Seatbeltbags, a company that manufactures handbags from old seatbelts - it's also provided a pair of handbags to match the Nuvis.
Photo 15/15   |   hyundai Nuvis Concept badge
While Hyundai says the Nuvis hints at a future styling for the brand, it's likely that most of the extreme lines and designs won't be seen in showrooms in the near future. And while the gullwing doors likely won't make it to a production vehicle, the Blue Drive Hybrid system is already slated to underpin the upcoming Sonata Hybrid, and we wouldn't be surprised to see a Ford Edge and Toyota Highlander-fighting hybrid CUV from Hyundai in the near future.



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