If you have a truck that works hard (tons of towing, a giant stereo system, roof loaded with foglights, or a serious four-wheeler), you need a battery that can keep up. The sealed spiral cell gel technology inside Optima batteries allows them to survive brutal shaking and rattling, as well as hundreds of death cycles. You have to pay a bit more, but it will likely be the last battery you ever buy. Suggested retail ranges from $100 to $200, depending on model and application.