Have you heard of regenerative braking in hybrid cars? WattShocks hopes to start the next big thing in the off-road (and trucking) world: regenerative shocking. Basically, the WattShock converts the natural and constant up-and-down motions of a shock absorber into mini electrical impulses. Whether powering real-time electronics or simply storing the generated energy in batteries, the system has strong, durable applications for the commercial-duty market in the short-term, but also in personal pickups, sport/utility vehicles, and crossovers.