Kia Motors America added a fresh face to its vehicle lineup by unveiling the all-new 2007 Kia Rondo, designed to completely change the way consumers think about the crossover segment, at the Los Angeles Auto Show. A brand-new model for North America, Rondo encompasses Kia's "Power to Surprise" tag line and fits perfectly into the company's evolving image as a leader in safety and value.
The all-new Rondo is a perfect addition to further Kia's growth in the U.S. market, and allows us to be even more competitive, especially in the ever-expanding crossover vehicle segment," said Len Hunt, executive vice president and COO of KMA. "By broadening our product selection, and with the news of our vehicles' high level of comfort, quality and performance spreading throughout the industry, more consumers will be attracted to the Kia brand when considering a future vehicle purchase."