The Saab 9-7X, which debuted in the summer of 2005, brings unique Saab characteristics to the SUV segment, including sophisticated styling inside and out, premium quality and design features, and sporty and fun-to-drive performance.
Indeed, the 9-7X plays a crucial role in Saab's strategy to enter market segments where it never before had a presence. Saab market research reveals 50 percent of U.S. Saab customers already own an SUV, and nearly 20 percent of Saab customers who leave the brand purchase an SUV.
For 2007, OnStar-equipped 9-7X models will feature a new service called OnStar Turn-by-Turn Navigation, the first factory-installed, fully integrated GPS navigation system from OnStar. Turn-by-Turn allows consumers to talk to a live advisor, who in turn sends complete step-by-step directions to customers' vehicles through their OnStar system. These audio directions automatically play through the vehicle's audio system as needed, triggered by the OnStar system's GPS capabilities. This enables drivers to be led to their destination while keeping their hands on the wheel and eyes on the road. For more information about OnStar, see the OnStar Overview in the Product Information Guide Corporate Book.
Also in 2007, a Tire Pressure Monitoring System becomes standard equipment on the 9-7X, and one new color, Crystal Blue metallic, has been added.