Flex is a vehicle that dares to be different. Its contemporary design provokes strong opinions. Its new technologies are intelligent and engaging. All in all, Ford Flex is like no other vehicle on the road today, and that may mean it's not for everyone.
Ford is not predicting sales or trying to define a profile for the Flex target buyer but is confident that this "white space" vehicle's distinctiveness will have strong allure. Marketing efforts will focus on the fascination of a stylish vehicle that communicates more intrigue than definition.