Nobody knows better than the engineers and designers at Dodge that its 2009 Ram needs to break the mold. It's not helping that huge hurdles are in the way-oil breaching $120 a barrel, economy cars flying of dealer lots, and that Ford's about to unleash an all-new F-150 (check out our next issue). It's also no secret that Chrysler is suffering from the backlash of foisting too many mediocre products onto the public.

Will the new Ram make a difference?