LOS ANGELES, Dec. 3, 2009 – In 2010, a revolutionary new Tucson joins the rapidly evolving Hyundai product line. The sleek crossover from Hyundai, with its athletic European design, strikes a stark contrast from its predecessor and improves in every functional area, from its roomier cabin with extra cargo space to its leap in fuel economy and technology. Tucson features the company’s “Fluidic Sculpture” design language and is the first vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven all-new models by the end of 2011).

The all-new Tucson is the first Hyundai CUV (Crossover Utility Vehicle) to be designed and engineered in Europe at Hyundai’s Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight saving technology and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, Downhill Brake Control (DBC) and Hillstart Assist Control (HAC). Likewise, to keep its passengers informed and comfortable Tucson integrates Hyundai’s first panoramic sunroof, touch-screen navigation and a Bluetooth® hands-free phone system.

ENGINEERING & MANUFACTURING
The Tucson is built in the Ulsan plant in South Korea. Known by the project name LM, the Tucson took 36 months and $225 million to develop. Tucson has been one of the most popular Hyundai models with more than one million units sold worldwide since its launch in 2004.

COLORS
The 2010 Tucson is offered in nine colors with an optimum mix between lighter and darker colors to satisfy regional preferences. The colors are Cotton White, Diamond Silver, Graphite Gray, Ash Black, Garnet Red, Iris Blue, Aurora Blue, Chai Bronze and Kiwi Green. Three interior colors Black, Taupe and Saddle will be available.

AVAILABILITY
Mass production of the Tucson started at the Ulsan factory for the United States market in October 2009 with sales starting in December 2009.

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