Truckin: The New and Improved World's Leading Truck Publication
Officially Hits Newsstands March 6, 2012
What you see here is the new era of Truckin magazine. After eight months of planning, tweaking, and fine-tuning our content, photography, and design, I'm happy to announce a benchmark in our 38-year history. This new issue is more than a freshening of the design-it's a completely new way of providing you with all the things you're into. Each month, you'll be able to check out the latest new trucks offerings, America's best and most custom trucks, the latest parts to make your truck look better, run stronger, and go anywhere you want it to, as well as things men care about like the latest tools, watches, sunglasses, and electronics.
In recent years, we admit being heavily focused on the airbagged truck market, as that segment dominates the show scene, but we realize most of you use your truck for more than taking home trophies, which is why we're opening up our content to more lifted truck features and tech, including 3/4- and 1-ton diesel trucks. As we're seeing more and more performance trucks being built from all over the world, we'll continue to provide you with the best go-fast hot rods with pickup beds. New for the rest of 2012, we've expanded our New Products section to include real-life testing where we'll take a batch of tools, parts, or accessories, beat on them, and give you the results. No more guessing if a part is simply marketing hype or the real deal.
Speaking of testing, we've added a new OE department, called Factory Fresh, providing you with the latest in new-truck offerings from the manufacturers. If it's truck or SUV related, you'll find it right here in Truckin. Another exciting department is our Letters to the Editors, where you can write in and tell us your thoughts on a feature, new truck test, or parts evaluation. This is your way of telling us what you liked, didn't care for, or if you simply want to tell us your opinion. As always, we'll showcase the best feature trucks, show you how to modify and make your truck better through tech articles, and provide you with nationwide show coverage, but in a better-looking format.
More pages means you get more value for your hard-earned dollar, better content means you close the magazine with a better experience, and with our website providing the expanded show coverage, web-only tech articles, and video, Truckin truly is the only mutli-media source you need for all things trucks. We hope you enjoy the new and improved World's Leading Truck Publication.