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  • SUV Truck - A Good Read - And Finally

SUV Truck - A Good Read - And Finally

Carl Calvert
Jun 1, 2004
Photo 2/2   |   suv Truck truckin Magazine
If you're a regular reader of Truckin', then you know we are known as the World's Leading Truck Publication. This didn't happen by accident. With 30 years of publishing under our belts, we have a pretty good idea of what our readers are looking for, and we deliver the goods on a monthly basis.
The current staff of Truckin' is a highly qualified bunch who works hard to produce a truck-related publication that entertains, advises, and informs its readers on all aspects of the aftermarket and OEM light-truck enthusiast market and the industry in general.
Although Truckin' is on the top of the heap in our field, we do have stiff competition. However, I believe a big reason why Truckin' is so successful and still number one is that we cover all aspects of the trucking scene. Other publications are more sport truck-related or street truck-related, and because they are limited in size and scope, they cannot cover the full gamut of the light-truck and SUV scene the way Truckin' can. Look through any issue of Truckin', and you'll see lifted and lowered trucks, aftermarket-equipped SUVs, a full variety of hard-hitting tech stories, show coverage, new products, mini-, fullsize, OE trucks, and SUVs fresh for the new model year. With our recently created boating section, you'll find boats, trailers, truck and boat combos, and boating events. Add in a sprinkling of truck-related commentary, up-to-the-minute news, readers' rides and letters, and the current products and trends in mobile electronics, and you have a comprehensive well-rounded truck-enthusiast package. What more could any reader want?
However, we're not resting on our laurels here. At Truckin', we're always looking for that next big thing - the perfect truck, the extreme edge, the best wheel-and-tire package, the baddest paintjob, the most effective engine mods, and the next horizon. Happily, this is an ongoing affair at Truckin', and the staff wouldn't want it any other way. As you flip through our pages, it becomes readily apparent why Truckin' is the best truck-related publication you can find. It all boils down to an enthusiasm for the scene and a keen interest to discover more about this remarkable pursuit. To the staff, it's a challenge, and we're having a lot of fun testing the limits.
Throughout this year, you'll notice many editorial tie-ins to Truckin's 30th anniversary. During the past 30 years, Truckin' has come a long way, and it has changed and adapted with the times. However, it has always been on top. I believe that is because we have adapted and changed, usually for the better. They say the only constant is change, and Truckin' is indeed a flowing commodity, going where the popularity is and leading the way toward new horizons. Over the past 30 years, the staff at Truckin' has evolved and changed, but remains the same in many ways - professionals who love the sport and who love showing readers the best of what it has to offer.
Sure, we're patting ourselves on the back here, but we're also praising our readers who have stuck by us over the years. We'll be here for a long time to come.
- OF


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