Chevy Trucks - We Are What We Preach
I believe the bane of any magazine editor when they attend shows or meet with advertisers is hearing the following questions: What do you drive, what have you built, and what sort of projects do you have going on? In many magazines' cases, they have zero project vehicles, or the editors are working on a publication that caters to rather expensive cars and trucks. If you have checked these editors' monthly bank statements, you'd probably find, most are operating in the red with a serious negative cash flow. Or you may find that the actual editors running the respective titles you so admire actually know very little about the subject material they are writing about but are excellent writers who can convey a perfectly well-thought-out message.
In the case of Truckin', we too offer a little bit of the above scenario. Some of the editors are highly proficient at the spoken and written word, while some are just so-so but offer loads of technical expertise, which is then conveyed to the reader-although a bit cleaned up from the rather rough text originally given to our copy editors. However, Truckin' magazine was built on the notion of project vehicles, and over the years the various staffs that have occupied the hallowed halls of the magazine have built an impressive arsenal of top-quality show vehicles over 31 years.
This month, Truckin' highlights the numerous vehicles the current staff of Truckin' own, drive, work on, show, abuse, clean, and use for tons of technical articles. However, the one big difference between Truckin' and many other magazines is most of our staff-owned project vehicles are truly show-worthy. Do you think I'm kidding? All right, close the issue you have in your hands and take a gander at the front cover. These two stunning, top-quality show trucks are owned by our Feature Editors Travis Noack and Dan Ward. And if I do say so myself, each one is more than capable of grabbing awards at just about any show they would take these trucks to.
In addition to Dan's S-10 and Travis' C10 being on the cover and loaded down with huge features, we also highlight our Get Tricked for Summer special in our Water Toys section. There is a buyer's guide compilation of great summer gear that crosses over from the truck world to the marine side, and we spiced it up just a bit to appeal to the masses. Trust me, even if you are not a fan of the matching boat section, you can't miss these exciting images. And for all those hundreds of thousands of fans who absolutely love the marine section, we also highlight two more staff-owned projects: One of these matching truck/boat combinations is Travis Noack's other form of recreation and his daily driven tow vehicle that has lots of mods but has nowhere near the same build quality as the C10. And the other combo I am a bit partial to, since it is my own Chevrolet Silverado 2500 HD project truck and matching Carrera Sport Cat boat.
So, as you can see, we are what we preach on a monthly basis within the pages of this magazine. We are not a bunch of editors with no real passion for our content. Rather, when we say we live, breathe, and eat this stuff up, we mean it. I hope you enjoy the fruits of our labor. When you see us out this summer at events, please stop and scrutinize our vehicles, just as much as we do yours when we are attempting to shoot trucks for features. I think ours stack up. Enjoy.