Ram Truck Teams Up With RCH Racing for AMA Motocross
A Match Made in Heaven
Like cookies and milk, the Fourth of July and fireworks, coffee and creamer, and peanut butter and jelly, a few things in life just naturally go together. Trucks and dirt bikes - more specifically, Ram and Motocross - are a newly partnered pair that fit into this category. The Ram Truck brand and SRT Motorsports have jumped into the AMA Pro Racing’s 2013 Lucas Oil Pro Motocross Championship (outdoor) series by partnering with RCH Racing (Ricky Carmichael and Carey Hart). Broc Tickle, who finished ninth in the 17-race (stadium) Monster Energy AMA Supercross Series, will pilot his No. 20 RCH Racing Suzuki RMZ 450 in the 12-race AMA Pro Motocross Championship series. In his outdoor rookie season last year, he finished third overall. In last weekend’s season opener at Hangtown, he finished 12th. The Ram brand will be displayed on the bikes and hauler, with the goal of reaching a new audience in younger truck buyers. Dirt bike events and races attract row upon row of fullsize pickup trucks, as these trucks are best suited for carrying dirt bikes and accessories and for towing trailers. As Tickle stated, “Having Ram on-board for the motocross season is really cool because our fans are die-hards and they love trucks.” The outdoor series will hold races nearly every weekend through August 24.