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  • Editor's Note - Positive Offset - April 2007

Editor's Note - Positive Offset - April 2007

How Do I Get My Truck In The Magazine?

Steve Warner
Apr 1, 2007
Photo 2/2   |   positive Offset magazine Cover
This is a question asked and answered at least a thousand times by every magazine editor of an enthusiast-based publication, such as Truckin'. Articles have been written, e-mails have been sent, and voice mail messages have been returned to the hundreds of people and manufacturers whom inquire as to how to get their trucks shot by our editors and placed within these pages. Heck, we even devoted an entire month's theme two issues ago on how to potentially get peoples' vehicles shot and featured, or even placed on the cover. I will provide an outline of that article.
First off, just because you have every aftermarket part's accessory on your truck known to man, doesn't mean it's feature worthy. So you have spent more than $100k on modifying your truck, doesn't make it feature worthy. Or perhaps, a company sponsored the entire build of your truck using all of their parts and accessories they manufacture, doesn't make it feature worthy. Maybe someone told you your truck looked great, doesn't make it feature worthy. And just because this magazine has many large ads put there by companies who placed them there and expect to have trucks they have built featured, doesn't make them feature worthy. Do you start to understand the point, yet?
Probably not, so let me elaborate. A cool, feature or cover worthy truck has just the right it quality. It might be a very elaborate over-the-top truck, or it might be a truck built from junkyard parts that have been properly refreshed through the use of chrome or powdercoating. A great feature worthy truck is built right by attention to detail paid to every aspect of the project build. From the paint, to the correct suspension stance, to the interior and chassis detail-whether it is lifted or lowered-the great feature or cover truck should have a variety of aftermarket components on it, but doesn't necessarily need an entire catalog worth of parts added to make it feature worthy. In those cases, less is more in many regards to strictly bolt-on parts. The same holds true for custom-metal fabrication. If the parts molded or shaped actually look like they were supposed to be there from the start, the odds are, the end result will look better than the stock pieces. However, if the parts take away from the truck's virtual exterior look, most of the time the end result appears very "kit-carish." However, there is an exception to the rule. Not all kit cars or kit trucks look bad. Some kits are well engineered and others are not, just as aftermarket parts for stock vehicles.
Another issue that often pops up at shows we attend is certain editors just have their own opinions about what is cool and what is not. Just as all readers have their opinions about what they think are great truck builds, we too have our own thoughts about styles and tastes. We also know that Truckin' Magazine isn't for everyone, and some of our ideas and opinions might vary from reader to reader. And while certain sections within the magazine may not be to everyone's satisfaction- i.e. our marine section-there are those who love it, and other sections, such as the classic trucks or the audio section. These are not for everyone's tastes, we get it. But, there are those whom understand our reasoning for the various sections we create each and every month. Hey, everyone on our staff does not necessarily love every feature truck we put into the publication. If you ask an editor of say, Maxim, Hot Rod, or any other magazine you can think of, I can practically guarantee there is some aspect of that title, those editors aren't always happy about putting out. However, we are also in a business of selling magazines. Just because the trucks featured may all look totally trick and out of most people budgets-including ours-it is those trucks that fuel the lesser truck owners and make us aspire to owning or creating the cool tricked-out trucks you see each and every month. We editors, are here to create the dream, as are all enthusiast magazines. We are offering escapism away from the daily grind of life. That is also why we feature trucks with budgets that are more suited to our beer budgets, despite our champagne dreams. Therefore, we do a once a year, or twice a year "Readers' Rides" blowout, so all of our readers whom have just put on a bug deflector or are in the midst of a double-throw-down over-the-top truck build can gauge where they might fit in with our trucks that we feature. Your truck will not necessarily be alienated because it doesn't look like a feature worthy truck. Odds are, it will end up in our "Readers' Rides" section.
However, the single best way to get our attention is to either e-mail images of your truck, in progress or finished, with a brief description highlighting the build and the accessories used. Please include your name and telephone numbers so we may be in contact with you, if we like what we see. The other great way to attract our attention is to attend the truck shows we go to every weekend during spring and summer. Those upcoming events are published in our monthly calendar section, usually highlighted with the fact that someone from the editorial staff of Truckin will be there looking for just the right truck to shoot for a feature, or even a cover. Maybe it will be yours...
- OF


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