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  • BMW Ultimate Drive for Cancer Foundation Reaches 1 Million Miles, Raising $1 Million

BMW Ultimate Drive for Cancer Foundation Reaches 1 Million Miles, Raising $1 Million

November 17, 2003

Nov 17, 2003
Bay area breast cancer survivors took part in a symbolic drive to BMW of San Francisco last week, marking the close of The Seventh Annual Ultimate Drive for the Susan G. Komen Breast Cancer Foundation. The procession's arrival represents the completion of the fleet's ceremonial millionth mile in the Ultimate Drive, which supports breast cancer research and community outreach programs. This year, the Ultimate Drive raised over $1 million, bringing the seven-year total to more than $7 million since the program's inception in 1997.

Throughout the six-month Ultimate Drive program, a fundraising effort that stretches coast-to-coast, BMW centers in more than 200 cities hosted daylong test-driving events that allowed area residents to raise money for breast cancer research, education, screening and treatment programs. For every mile driven, BMW donated $1 to the Susan G. Komen Breast Cancer Foundation, the nation's largest private funder of breast cancer research.
In each local community, a special presentation was also held to recognize a local "Hero" for his or her outstanding work to help eradicate breast cancer. A photograph of each "Hero," along with his or her signature, was affixed to a special BMW "signature car," which then became a dynamic symbol of the program's goals. Jim McDowell, Vice President of Marketing for BMW of North America, officiated at the ceremony at BMW of San Francisco, and presented a check for $1 million to Cindy Schneible, Vice President of Cause-Related Marketing for the Susan G. Komen Breast Cancer Foundation.
"As the seventh annual Ultimate Drive comes to a close, I can guarantee that the money raised by BMW and the public is helping bring us one step closer to a cure for breast cancer," she Schneible. "Knowing that we can count on BMW every year to help raise funds and awareness for this important cause has enabled us to continue our support of cutting-edge breast cancer research, as well as life-saving screening and treatment programs that help women and their families deal with this devastating disease."

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