MAXimum Exposure - Issue 7
How It’s Made
We are always asked how long it takes for a truck to run after we shoot it. To answer that question, we decided to explain the process to go from photo shoot to newsstand in this month's MAXimum Exposure.
1. After the photo shoot, the photos are downloaded onto our computer and renamed.
2. After selecting the issue in which the truck will run, we select the photos that will be used in the issue. In an average photo shoot, we will take anywhere from 50-250 photos, depending on the detail of the truck.
3. These photos have to be whittled down to less than 10 for the article.
4. With the photos selected, we can start on the article.
5. Our production cycle runs 28 days. So, after we finish one issue and ship it off to print, we have 28 days to start and finish the next issue.
6. Once we have the article written and we are happy with it, we pass it around to have it proofread. This part is crucial, as we hate mistakes in the magazine.
7. With the article, or flat as we call it, read and all the mistakes corrected we submit it to our Managing Editor Lorraine McCraw. Her job is to make sure the articles are turned in on time, the companies have their ads in, and figuring out how the magazine should be laid out. She is also the mama bear on a staff full of guys.
8. When she is finished with the article, she submits it to our Art Director Rob Munoz. He takes the text and photos and lays them out, maximizing space and making everything look good.
9. This new layout is then brought back to the editors and passed around, read and reread, and checked for errors and overall readability.
10. If everything is good to go, that article is signed off and waits to be shipped to print. Once the rest of the articles in the issue are ready to go, the issue is submitted for printing.
11. A few days later, we get a sample of the issue in. This is called blueline because before the digital age, this sample had a blue line on it. This is the last time we see an issue and can correct it before it is printed, bound, and sent out to subscribers and newsstands.
12. After we send the blueline back, about a month later they are sent out to you, our readers. From start to finish, it takes about three months to make each issue. That's why when we shoot a truck, it may take five, six, even seven months or longer before you get to see it in print.
As you can see there are a lot of steps in this process. These steps are all dependent on other factors like the number of pages we get, which varies on how many ads we have in a certain issue. If something happens during this process, or the vehicle is slated for a later issue, that just adds to the time it takes to see your truck in print. Also, the longer it takes for the truck owner to get us a tech sheet with details on the truck, the longer it takes for us to get the truck in print. Hopefully, now you can appreciate what it takes to get a truck from photo shoot to newsstand.