Shell Rotella Unsung Video Series Honors Overlooked Heroes
A Life in the Day of Hard Work
Shell Rotella recently released a really cool series of short videos that put the spotlight on hard-working people who rely on their hard-working trucks to get the job done. These trucks are used and abused daily, relied upon heavily by their owners for towing, hauling, and transporting. While these unsung heroes won’t be hitting the red carpet anytime soon and their trucks won’t be the likely centerspread in your favorite magazine, these men and women do the hard, behind-the-scenes work that keeps America running. They are the true heroes, who work long hours in dangerous conditions to help others while making a living.
The Unsung series includes five short-film documentary installments, all found at the Rotella Unsung You Tube channel. The Unsung Construction video features Lieutenant John Nolan, a retired FDNY fire fighter who has volunteered to help rebuild the homes and businesses devastated by Hurricane Sandy. The Unsung Snowplow film captures Michigan snowplow driver Chris Bonen and his dog Brian, who start their day at 4AM to ensure clear roads for those in town. In the Unsung Ranching installment, cowboy Bill Wright and his seven sons run their 800-acre Utah cattle ranch. In the fourth video, Unsung Logging, Myles Anderson responsibly harvests and transports lumber to consumers, despite dangerous weather and harsh terrain. The final video, Unsung Farming, features fifth generation farmer Ron Enos of Enos Family Farms, who harvests organic fruit in Northern California.
These videos focus attention on the things so easily taken for granted and give us more reason to simply love the utility and usefulness of trucks. Homes don’t magically rebuild themselves, roads don’t naturally clear themselves, cattle are not known for managing themselves, lumber for the dream home doesn’t mysteriously appear, fruit doesn’t randomly make its way to the market, and the trucks that facilitate so many of these essential tasks in America don’t run reliably without an engine oil willing to work just as hard. Who is the unsung hero in your life? Who is that ordinary guy doing his ordinary, thanklessly essential job day after day? What ordinary, well-used and sometimes beat-up pickup truck does he love to drive? Thank you, unsung heroes.