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Work Truck Treasure Hunt - The Garage

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Bob Carpenter
Nov 19, 2013
Photographers: Bob Carpenter
Finding cool trucks to shoot features on for Work Truck Review magazine isn't all that easy. I find myself telling the same story over and over: “It's easy to find a feature for 8-Lug—just go to a show and there's 20 trucks worthy of a feature shoot. But where do you find a cool work truck? They don't go to shows; they are out working. What am I supposed to do, hang out at Home Depot all day hoping something nice comes by?”
I'm not being facetious, either. It's not easy to find custom work trucks. They're out there, they're just not easy to find. So, I find myself networking. When I do find a cool electrician's truck, I ask the owner who else he or she knows that has cool work trucks. When someone says, “You should go talk to Bob Weber at 3W Truck and Equipment,” I go. And that sometimes turns into a gold mine. Bob built a very cool, specialized fire truck that I'm going to shoot pretty soon. But he also sent me off to talk to a veterinarian who has two cool trucks. And the vet knows a guy…you see what I'm saying? It's labor intensive and requires a lot of digging to find work trucks that are cool enough to feature in a national print publication. But it's worth it!
Hey, why don't you make it easier on me and send me a photo of your cool work truck? My email is Bob.Carpenter@sorc.com . At the very least, we can run it in Bragging Rights (our version of Readers' Rides). But maybe it will lead to more. I have freelancers scattered throughout the country just ready to pounce on a photo shoot with a nice work truck.
As I write this, I'm also getting packed up to head to Tulsa, Oklahoma, for our first-ever event, the Super Diesel Shootout. Weather predictions are good, the chatter on the social networks makes it seem like a lot of trucks are going to show up, and I have several full-on feature shoots lined up with more likely to develop after I see what's there.
It's exciting to be planning our own event, but it's somewhat terrifying, too. Every week a bunch of us have a conference call, and there are all kinds of details to work out. Promises get made and someone has to follow through to make sure everyone is happy. It's draining in some ways, but if a big crowd shows up and they have a good time, it will all be worth it. Locations and dates for the 2014 event are already being discussed. We couldn't have done this event without the help of Shell Rotella—there's no doubt about that. Shell really wants to get the message out about its diesel-specific oil, and the company is hitting it hard. This event is just one piece of evidence of that.
If you couldn't make it out to the Super Diesel Shootout, there's still lots of ways to get photos of your truck in either 8-Lug or Work Truck Review magazines. Just send me a photo with a description of the truck. Don't send 20 high-resolution photos and clog up my email! If it looks good, I'll get back to you and we can decide if more photos are needed. Who knows, maybe yours will be the next cover truck!

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