Chevrolet HHR Wins SEMA SUV Design Award
SEMA's Awards Program Chooses the Chevrolet HHR in Best SUV CategoryNovember 4, 2005
Chevrolet's retro-style HHR was recognized this week as the most accessory-friendly SUV at the 2005 SEMA Show in Las Vegas, capturing one of three SEMA Vehicle Design. "The aftermarket will have a heyday with this SUV, and die-hard GM fans now have their own little HHR cruiser to kick out," said David M. Gordon, western regional sales manager for Hamsar Diversco, Inc., adding that the "retro-looking multi-use HHR lends itself to many different styling directions."
Those included in the Vehicle Design Awards selection process were SEMA member companies who regularly participate in technology sharing programs; the Chevrolet HHR received more than 60 percent of the votes.
"Our manufacturing members that participate in this program had early access to this vehicle and found the design and engineering lends itself to customer personalization," said Carl Sheffer, Vice President of OEM Relations for SEMA. "Based on feedback from the OEMs, we are having a positive impact on the design and marketing of future vehicles."
For several months, the Chevrolet HHR has been among the vehicles included in SEMA's information sharing programs between original equipment manufacturers and SEMA members. SEMA reveals the winners of the Accessory Friendly Car, Truck, and SUV categories at the SEMA Show in Las Vegas, the largest automotive aftermarket trade event where the industry unveils thousands of new products to visiting trade professionals.
For more information, visit SEMA www.sema.org and www.enjoythedrive.com.