Dreams Come True - The Garage
Making Dreams Come True Since 1982
We get letters like this all the time:
WOW! I just picked up a couple of copies of 8-Lug with my truck in it. Words cannot describe how I feel! After a few really hard days at work, this has been the perfect ending for the week. You have made my dreams come true and more. Thank you very much for featuring my truck in your publication. I am very grateful for picking up my first copy of 8-Lug magazine five or six years ago and never missing an issue. The amount of useful info and advice has been great—not to mention the great trucks featured. And to be one of the privileged owners of a feature truck is truly an amazing experience, which I will be cherishing for life. Every copy of my previously purchased 8-Lug magazines is housed in binders. This issue will be framed!
I also get phone calls sometimes. A couple of weeks ago, a newly minted cover truck owner called to express his gratitude. It meant so much to him that it was hard for him to explain. But he tried. It validated what he'd been trying to accomplish for many years. It gave him something to show his kids and say, "You see, I've been doing this for a reason. And I'm pretty good at it." And that's when he started to cry…just a little bit—but he did. And I understood why. This is a crazy world we live in, and we've found this one thing—these heavy-duty pickup trucks—that we love more than anything. Modifying and customizing them to suit our needs and tastes sets us apart from the crowd and puts us into a different crowd: one where a little recognition goes a long way.
The truth is, I get a whole lot of people asking to be in the magazine. Nearly all of them say it would be a dream come true, a lifetime of work and struggle worth it for the recognition. That's why I promised multiple times that if you were willing to drive to our Super Diesel Shootout event in Tulsa, Oklahoma, I would make sure your truck appeared in the magazine. Check out the 20 pages of event coverage we've included in this month's issue and see how many people took me up on the offer. Yes, we even shot some features at the event, and you'll see those trucks in coming months. One guy in particular, Carlos Bustamonte, drove many hours through bad weather to make sure he upheld his end of the bargain, and I appreciated that more than he knew. Of course, he was going to make his dreams come true, so it was worth it.
You know what's weird, though? Just today, I offered a full-on professional photo shoot to a truck owner (one who is certain his truck deserves to be on the cover), and he said it was too far to drive. I Googled it, and it was less than six hours. No, that's not a stone's throw away, but come on. If this is the one time you get a chance to be the magazine hero and you're not interested in a bit of a road trip to make it happen, then I guess it's just not that important to you. Hard to believe for me. But there's lots of trucks out there just waiting for the chance, so we'll focus on the next one in line. Maybe that truck is yours? Hey, you never know. Send me a photo of your truck along with some info about it (and you), and we'll see what we can do with it. Email me at: Bob.Carpenter@sorc.com.
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