Porsche to Dealers: Don't Use Live Tigers to Promote Macan
We understand that car dealers need to be creative in order to attract customers, but one in particular might have taken it a bit too far. Taking into consideration that the 2015 Porsche Macan is named after the Indonesian word for "tiger," a dealer in Florida decided to lure customers in the best way it possibly could -- with cute little tiger cubs.
Reeves Import Motorcars in Tampa had been using live tiger cubs to promote the new compact crossover earlier this month, but was forced to stop after several animal rights activists complained to Porsche. Big Cat Rescue was among the first to take issue with the German automaker after it learned the Tampa-based dealer rented the tigers from Dade City's Wild Things. The company reportedly deals primarily with animal-based entertainment, but Big Cat Rescue reports the company is not involved in tiger rescue nor is it a sanctuary.
With word that other North American dealers planned on using live tigers to promote the Macan, Porsche strongly urged them not to do so. "Porsche does not condone in any way the use of live animals for advertising," said Nick Twork, Porsche's manager of production communications, to Automotive News.
Leith Porsche of North Carolina also planned to rent cute and cuddly tiger cubs for its unveiling of the Macan this week, but has since decided not to. "When we spoke to PETA and found out about the transportation and poor treatment…it was not something we wanted to be a part of,” said Jason Jones, general manager of the dealer.
Source: Automotive News (Subscription required)