Jeep's Manley: No Cherokee Diesel Until Grand Cherokee Diesel Demand Rises
Low Sustained Take Rate on Diesel Option Makes Brand Hesitant on Diesel Cherokee in U.S.
Among automotive journalists and Jeep enthusiasts, it appears there's no shortage of enthusiasm for diesel powertrains. But when it comes time to scribble the check, it seems most buyers ultimately go for gasoline powerplants, according to Automotive News. At a media conference in Chelsea, Michigan, Jeep brand CEO Mike Manley was asked when the U.S. market might get a diesel engine option for the Cherokee. Manley said that until the brand sees an appreciable increase in demand for the EcoDiesel option in the Grand Cherokee, offering a diesel option on the smaller Cherokee was unlikely.
Manley said the EcoDiesel is currently accounting for only 8 percent of Grand Cherokee sales but he expected that to grow over time as consumers become more aware of the option and its fuel economy benefits. However, like many other diesel models, the engine comes with a significant premium over the entry gas V-6: between $4,500 and $5,000. Manley said the 3.0L EcoDiesel V-6 option seems to be more popular in the Ram 1500 but declined to give specific numbers or percentages. Manley also cited packaging and weight differences on the smaller Cherokee as factors in offering a diesel for the U.S. market.
Source: Automotive News