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  • May 2014 SUV Sales: Explorer, Wrangler Surge, Cherokee Still Strong

May 2014 SUV Sales: Explorer, Wrangler Surge, Cherokee Still Strong

CR-V, Escape Both Top 30,000, Forester Has Best Month Ever

Jun 3, 2014
Nearly halfway through 2014, SUV sales continue their hot pace, with the Honda CR-V and Ford Escape leading the way (both up for the month and over the 30,000-unit mark), with the CR-V taking First Place by a small margin. The Toyota RAV4 narrowly edged out the Chevrolet Equinox to take Third Place.
In the midsize segment, sales for both the Ford Explorer and Jeep Grand Cherokee were up double digits, with the Explorer cresting the 20,000 unit mark. However, the top-selling Jeep for May was the Wrangler with 19,235 units, up a robust 18 percent. The Cherokee kept up its brisk sales pace, with 15,992 units, up from April's performance of 15,007. Nissan's popular Rogue takes Seventh Place, and the top 10 list is rounded out with the Subaru Forester, which posted its best-ever sales performance of 14,146 units, up 40.5 percent over May 2013.
1) Honda CR-V – 32,430, Up 18.8 Percent
The CR-V takes its expected place among the top two for May, out-selling the Ford Escape by a slim 534-unit margin for May.
Photo 2/11   |   2014 Honda CR V Three Quarters View
2) Ford Escape – 31,896, Up 9.5 Percent
Although it didn't match the CR-V's performance for May, the Escape is still a force to be reckoned with in the compact-SUV segment, and Ford's best-selling model, behind only the dominating F-Series and popular Fusion midsize sedan.
Photo 3/11   |   2014 Ford Escape Front Drivers Side Low
3) Toyota RAV4 – 23,465, Up 12.9 Percent
Small is big for Toyota, and the RAV4 is the brand's best-selling SUV by a significant margin, selling nearly double the volume of the midsize Highlander. The RAV4 elbowed aside the Chevrolet Equinox to take third place by just 770 units.
Photo 4/11   |   2014 Toyota RAV4 Limited Front Three Quarters
4) Chevrolet Equinox – 22,695, Down 1.0 Percent
In the minds of many customers, Chevrolet may be most synonymous with the fullsize Tahoe and Suburban models, but the reality is the Equinox out-sells both combined, as well as selling more than double the volume of the Traverse three-row crossover. Sales were down slightly for May but still plenty strong.
Photo 5/11   |   2014 Chevrolet Equinox LTZ Front Drivers Side
5) Ford Explorer – 20,346, Up 20.7 Percent
With overall volume of more than 20,000 units and a year-over-year May gain of 20.7 percent, the Explorer has diminished little in its popularity three years after its introduction. It is the best-selling three-row midsize SUV by a considerable margin; the next closest being the Toyota Highlander, which sold slightly more than 12,000 units for the month.
Photo 6/11   |   2014 Ford Explorer Sport Passenger Side
6) Jeep Wrangler – 19,235, Up 18 Percent
The Wrangler continues to confound critics and cynics by proving there's a market for an authentic, no-compromise off-road SUV, despite the tradeoffs in refinement and fuel economy compared to more conventional equivalents. Sales were up 18 percent for May, making it the brand's best-selling model for the month.
Photo 7/11   |   2014 Jeep Wrangler Unlimited Three Quarters Above
7) Nissan Rogue – 18,722, Up 8.0 Percent
The Rogue is Nissan's best-selling SUV by a wide margin, out-selling the Pathfinder by more than two-to-one and nearly five times that of the Murano. Only the Altima and Sentra sedans out-sold the Rogue in the Nissan lineup for May.
Photo 8/11   |   2014 Nissan Rogue Front Three Quarters
8) Jeep Grand Cherokee – 18,068, Up 13 Percent
The Grand Cherokee may have been edged out by the rough-and-tumble Wrangler for May, but its May performance is nothing to sneeze at, up 13 percent year-over-year. The EcoDiesel model is now available at dealers and is reportedly a popular option among economy-oriented buyers.
Photo 9/11   |   2014 Jeep Grand Cherokee Summit Three Quarters View 9
9) Jeep Cherokee – 15,992
The Cherokee continues to build its sales momentum, topping its results for April and giving Jeep the distinction once again of being the only brand represented on the top 10 list with three models. Reported calibration issues with the nine-speed automatic transmission seem to not have deterred buyers.
Photo 10/11   |   2014 Jeep Cherokee TrailHawk Front Drivers Offroad Low
10) Subaru Forester – 14,146, Up 40.5 Percent
The new 2014 Forester continues to be a runaway hit for Subaru, setting an all-time record of 14,146 sales for May, a gain of 40.5 percent from May 2013, with sales up a big 50.53 percent year-to-date compared to 2013. Could the Forester meet or beat the Jeep Cherokee in the months ahead? Stay tuned.
Photo 11/11   |   2014 Subaru Forester Front Right Side View



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