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  • May 2014 Truck Sales – Big Gains For Ram, Sierra, Tundra

May 2014 Truck Sales – Big Gains For Ram, Sierra, Tundra

F-Series Sees Slight Decline, Titan, Tacoma Also Down

Jun 3, 2014
Many industry analysts and general observers of the U.S. economy see fullsize truck sales as a bellwether of the national economy. The segment continues to see month-over-month gains for many models, but the sales pace for some models have cooled off from the torrid gains seen earlier this year. The Ford F-Series was down slightly from May 2013, posting a total of 68,529 sales, which includes both the light-duty F-150 and the Super Duty models. An all-new aluminum-bodied F-150 is coming this fall, which could give F-Series sales a shot in the arm once again, although Ford is still comfortably in First Place and in no immediate danger of being de-throned.
Among the decliners were the Toyota Tacoma, the Honda Ridgeline, and the Nissan Titan. The leftover Chevrolet Colorado finally flatlined, joining with the outgoing GMC Canyon in hitting absolute zero this month. But fear not, GM midsize fans: Excellent replacements for both is on its way that promises to be a formidable competitor to the Tacoma, and likely an all-new Nissan Frontier.
1) Ford F-Series – 68,529, Down 4.3 Percent
Unsurprisingly, the F-Series comfortably retained its First-Place sales spot for May. However, year-over-year volume declined slightly for May. Since the unveiling of the all-new 2015 Ford F-150, some potential customers may be holding out for the new model, but count on incentives on the 2014 models in the months ahead to keep sales steady as the new model approaches showrooms.
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2) Chevrolet Silverado – 46,648, Up 7.8 Percent
The Silverado once again took Second Place, after briefly being displaced in March by Ram. Sales were up modestly at 7.8 percent for May for a total of 46,648. However, combined sales of the Silverado and Sierra still trail that of the F-Series by a considerably margin.

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3) Ram 1500/2500/3500 – 37,131, Up 17 Percent
Following a surprising upset in March, the Ram once again takes its usual Third-Place spot but still posts a healthy 17 percent year-over-year May gain. The highly anticipated Ram 1500 EcoDiesel is now in showrooms. Dealer interest and orders in the new model were initially high, but it remains to be seen how popular this option will be over the long-term.
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4) GMC Sierra – 18,326, Up 14.1 Percent
May was a good month for the Sierra, with a significant 14.1 percent gain. GM's two-truck strategy is working well with the company, with the Sierra appealing to a slightly younger and wealthier demographic than the mechanically-identical Chevrolet Silverado. New trims like the All-Terrain give buyers more choices than ever.
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5) Toyota Tacoma – 13,876, Down 5.8 Percent
The Toyota Tacoma still leads the midsize segment, but its dominance may be in jeopardy with not just two, but possibly three new competitors. In addition to the all-new GM models, Nissan this week teased a redesigned Frontier, with full details expected next week. A new Tacoma may be coming soon, but the update can't come soon enough with this suddenly highly-competitive segment.
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6) Toyota Tundra – 11,391, Up 14.5 Percent
Unlike its little brother, the Tundra had a strong May, with sales up a healthy 14.5 percent, putting it closer to the Tacoma's sales total but still well behind all of the Detroit Three models. Toyota's coming relocation to Texas will put it in the heart of truck country, and promises to give it a closer pulse than ever to what fullsize truck buyers are looking for.
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7) Nissan Frontier – 6,662, Up 1.4 Percent
The Frontier was up modestly for May, but sales were still less than half as much as the Tacoma. Just this week, Nissan teased what appears to be an all-new or significantly updated Frontier. This update could potentially push the Frontier into the five-figure sales category when it arrives in showrooms. Check back next week to see if it launches with the Cummins I-4 that was showcased in the Diesel Runner concept truck.
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8) Honda Ridgeline – 1,425, Down 12.4 Percent
Honda's oddball unibody truck continues, and it continues to have a small core of fans. Although it will take a hiatus after the 2014 model year, Honda has committed to a next-generation Ridgeline and has released a silhouette showing a more conventional shape but promises it will retain many of the favorite attributes of the current model, including an in-bed trunk and generous interior space.
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9) Nissan Titan – 1,166, Down 16.8 Percent
A new Titan is on its way, but it looks like a new Frontier may beat it to the market. In the meantime, the current model soldiers on, just minimally changed from when it launched in 2004. If you're a fan of torquey, throaty-sounding V-8s, the Titan's 5.6L Endurance V-8 delivers both in spades but no longer leads the pack in either power or fuel economy.
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10) Chevrolet Colorado – 0
It looks like the remaining inventory of outgoing Colorados has finally been exhausted, joining its platform-mate GMC Canyon as a flatliner. But an all-new model is coming soon.
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11) GMC Canyon – 0
See above.
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