Diesel Car Sales Buck Trend of Slow Economy, Rising Fuel Prices
Popularity of Diesel Cars, SUVs Increasing Despite Headwinds
Last month, we brought you a report looking at the industry-wide picture of diesel vehicle registrations in 2013, which included pickups, SUVs, and passenger cars. This time, we take a look at the sales trends of diesel cars and SUVs, specifically for the first six months of 2014. Despite the twin negative factors of sluggish economic growth and rising diesel fuel prices, sales of diesel-powered trucks and SUVs have increased for all six months of the year, with three months showing double-digit increases.
The trend data seems to indicate clean diesel sales may be gaining at the expense of hybrids, with hybrid sales down five out of the first six months of 2014, and down double digits for three out of six months. The overall new vehicle market was down two months and up four months. The future outlook also appears positive, with sales of new diesel models expected to double over the next 18 months, with new models expected from Volkswagen, Mazda, Porsche, and General Motors, among others.
Sales for the Jeep Grand Cherokee EcoDiesel are running lower than initial estimates, but the same engine in the Ram 1500 is outpacing estimates. Although not yet officially confirmed, it’s believed Chrysler could offer the 3.0L EcoDiesel as an option in the Chrysler 300 and Dodge Charger sedans. The Chrysler 300 and related Lancia Thema have been offered with the EcoDiesel in Europe since 2011.
Source: Diesel Technology Forum