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  • August 2014 Truck Sales – Ram, Silverado Surge, Ford Flat

August 2014 Truck Sales – Ram, Silverado Surge, Ford Flat

Demand for Trucks Strong as Ever

Sep 5, 2014
The last two years have been some of the best ever for fullsize truck makers, with the Detroit Three leading the charge. Ford remains undefeated in overall sales volume with the F-Series. However, resurgent rival Ram has seen some of the most significant year-over-year sales gains, driven by rapid-fired product updates and innovative, class-first features like an eight-speed transmission and the 1/2-ton class’ first diesel in more than two decades.
Although no trucks have yet reached showrooms, Chevrolet and GMC dealers are reporting strong pre-order demand for the 2015 Colorado and Canyon midsize trucks, indicating General Motors’ gamble on fielding an entry in the segment could pay off handsomely.
Photo 2/12   |   2014 Ford F 150 Front View
Ford F-Series – 68,109, Down 4.2 Percent
The F-Series may be down slightly for August, but it’s still comfortably king of the truck hill. Around-the-clock operations are underway to retool the Dearborn Truck plant in preparation for production of the all-new 2015 F-150 and its aluminum body. Dealer deliveries of the new truck are expected to start in late 2014, with availability increasing as the Kansas City plant transitions to production of the new style.
Photo 3/12   |   2014 Chevrolet Silverado LT Front Passengers Side
Chevrolet Silverado – 49,201, Up 12.8 Percent
August was an especially strong month for the Silverado, which has had relatively flat sales for much of 2014 compared to Ford and Ram. In both unit volume and percentage gains, August was up considerably from July, which was essentially flat year over year.
Photo 4/12   |   2014 Ram 1500 Laramie EcoDiesel Front View 03
Ram 1500/2500/3500 – 43,775, Up 33 Percent
The big chart-buster for August is Ram, with a whopping 33 percent year-over-year increase for August. Although Ram doesn’t give a specific model-by-model breakdown of pickup sales, we are hearing that demand for HD models remains strong and there is strong buyer interest in the Ram 1500 EcoDiesel model.
Photo 5/12   |   2014 GMC Sierra 1500 Denali CrewCab Front View Towing
GMC Sierra – 19,847, Up 10.2 Percent
The Sierra has had a reasonably successful 2014, posting gains most months, as well as out-pacing the Silverado on a percentage basis. For August, the Silverado showed a bigger percentage gain, but the Sierra nonetheless posted a respectable 10.2 percent year-over-year gain for August.
Photo 6/12   |   2014 Toyota Tacoma Front View 03
Toyota Tacoma – 14,338, Down 5.8 Percent
Long the volume leader in the midsize segment, the Tacoma has seen sales slow from the pace set in 2013. The current Tacoma has received incremental updates and trim changes since its introduction in 2005 but remains fundamentally unchanged. A six-speed automatic and some other changes focused on improving economy are expected for 2016, but no other radical mechanical changes are expected.
Photo 7/12   |   2014 Toyota Tundra SR5 TRD 4x4 Offroad Front Three Quarters View
Toyota Tundra – 11,834, Up 4.1 Percent
Once a distant second to its little brother in sales, the Tundra is starting to gain and has posted several months of positive-growth sales. 2014 brought a restyling and the addition of the 1794 edition, and 2015 is bringing the introduction of the Raptor-esque TRD Pro model, so there’s still some upside potential for Toyota’s fullsize hauler.
Photo 8/12   |   2014 Nissan Frontier Crew Cab Three Quarters Drivers View 001
Nissan Frontier – 6,770, Up 2.8 Percent
Like the Tacoma, the Frontier has been around for the better part of a decade and continues into 2015 with a few major changes. The running changes made, most notably to comfort and convenience features and to improving fuel economy, keep the model relevant in the face of new competition just months away in the form of the 2015 Chevrolet Colorado and GMC Canyon.
Photo 9/12   |   2014 Honda Ridgeline RTL Front Three Quarters
Honda Ridgeline – 1,347, Down 22.5 Percent
The Ridgeline goes into its final model year with few changes to its fundamental formula. Despite fairly lackluster fuel economy, the Ridgeline’s transverse, unibody concept shows promise from the standpoint of interior room and ride comfort. Although Honda only sells a small handful of Ridgelines relative to its chart-topping Accord, Civic, and CR-V, it has committed to a second-generation model due for the 2017 model year.
Photo 10/12   |   2014 Nissan Titan Front
Nissan Titan – 1,231, Down 2.4 Percent
The current Titan is badly dated and everyone knows it, including Nissan. An all-new Titan will be revealed at the 2015 Detroit Auto Show, and the highly-anticipated Cummins V-8 option will reportedly be offered from launch, giving the Titan a unique proposition in the marketplace.
Photo 11/12   |   2012 Chevrolet Colorado 3LT Front Three Quarters
Chevrolet Colorado – 0
Dealer lots have been bereft of the Colorado for more than a year. However, initial indications show a significant pent-up demand for the new model, with dealers reporting very strong pre-order interest and inquiries in the new truck.
Photo 12/12   |   2011 GMC Canyon Front1
GMC Canyon - 0
Whereas the new Colorado has a distinctly different appearance than the larger Silverado, GMC opted to go for the family resemblance card with the Canyon, with a mini-Sierra look for the grille and front end. The 2015 Canyon will also carry a slight price premium relative to its bowtie cousin.

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