Ram EcoDiesel Now to Account for 20 Percent of Ram 1500 Production
Conquest Sales Motivated Decision to Increase Production
Soon, one out of every five Ram 1500s built will be an EcoDiesel model. The segment-exclusive light-duty diesel, which was made available earlier this year, has been in high demand, with 8,000 orders for the engine in the first three days of sale alone.
The EcoDiesel also has a conquest rate of nearly 60 percent, which is impressive given how loyal 1/2-ton truck owners tend to be. Ram Trucks credits the 3.0L V-6’s torque and fuel economy for the high take rate. In the Ram 1500, the EPA rates the EcoDiesel at 28 mpg on the highway. By the way, that’s segment-best fuel economy, handily beating the V-6 engines available in the Silverado, Sierra, and F-150 (at least for now).
The EcoDiesel isn’t a slouch either, as it’s rated to tow up to 9,200 pounds, better than any V-6 1/2-ton available right now. It’s no competition for its V-8-powered rivals (or even its stablemate, the 5.7L Hemi), but none of those trucks can come close to touching the oil-burner’s fuel economy.
Ram Trucks collaborated with VM Motori, the company that supplies Ram with the EcoDiesel engine, to make sure that both parties could effectively handle the increased production of the diesel. The Warren, Michigan and Saltillo, Mexico manufacturing plants will be producing that magic 20 percent EcoDiesel mix by November.
Source: Ram Trucks