Land Rover Planning on Launching X5-Rivaling Discovery 5 in 2016
Next Member of Discovery Family to Aim for Heart of Premium SUV Market
We’ve now seen the first member of Land Rover’s new multi-model Discovery family, the compact Discovery Sport. According to British auto news site Autocar, the next model in the pipeline will be called the Discovery 5 and will be aimed at BMW’s hugely popular X5 premium midsize crossover. The current Discovery (named the LR3 and LR4 in the U.S.) has had a very upright, angular shape since its launch, originally designed to convey a sense of strength and invincibility. However, around the time of its launch, rivals were introducing sleeker, more car-like models that ended up out-selling the Discovery by a substantial margin.
Hoping to more effectively appeal to the premium crossover customer, the Discovery 5 will adopt styling similar to that of the Discovery Vision Concept and is expected to be a technological tour de force to counter its competitors’ level of sophistication, as well as burnish its own off-road heritage and capability. The concept’s virtual transparent hood technology is expected to make its debut on this model, essentially projecting the forward terrain in a heads-up display where the hood is to allow more confidence in rugged off-road driving.
Like the Range Rover and Range Rover Sport models, the Discovery 5 is expected to get an aluminum unibody chassis for a massive weight loss over the current LR4 model, which weighs nearly 5,700 pounds, or nearly as much as a Chevrolet Suburban, a vehicle more than 2.5 feet longer.