New 2015 Subaru Outback TV Ads Go Live
Two new spots play up the typical Subaru attitude.
Subaru has definitely widened its sales and demographics in recent years, but the Japanese automaker’s new 2015 Subaru Outback TV ad campaign is reminder of the outdoorsy and fun-loving identity that propelled the brand forward in the 1990s and early 2000s. The two new commercials, titled “Bison” and “Memory Lane” say very little about the actual 2015 Subaru Outback, but tap heavily into the idea of what it means to be a Subaru owner.
“Bison” shows the 2015 Subaru Outback traversing canopied forests and dust-colored mesas, all while hauling a largely unimpressed kid who’d rather be playing Minecraft. His dad shows a lot of patience taking him from place to place, and eventually he perks up when he comes face-to-face with a horned bison.
“Memory Lane” leans a lot more heavily on humor. A hippie grandmother is filling her granddaughter’s head with tales of flower power and free love as they tour Woodstock, as the girl’s parents shake their heads in resignation. Pretty soon, they’re all jumping out of the 2015 Subaru Outback and hugging a tree where the grandmother (maybe?) met her husband on a fateful day during the 1960s music festival. It’s all very self-aware and indicative of how Subaru’s customer base has shifted from active-lifestyle hippies to safety-conscious families.
Subaru has been so successful over the last few years that it recently upped its U.S. sales goal for 2014 from 460,000 to 500,000 units—a major increase from last year’s 424,683. The lightning-fast sales growth began in 2009, when Subaru sold 216,652 vehicles. Chalk up Subaru’s monumental success to popular models like the Outback and Forester, as well as clever brand advertising, standard all-wheel drive, and a good reputation for reliability.
While Subaru purists miss the wagon (and along with it some of Subaru’s well-loved quirkiness), the 2015 Subaru Outback sticks to the proven success of the model’s more crossover-like shape which arrived on the 2010 model. “If you hit a nail on the head, you strike in the same place,” Subaru director of corporate communications told Automobile when we drove the 2015 Subaru Outback in June.
The 2015 Subaru Outback starts at $25,745 including destination, when equipped with the base 2.5-liter, 175-hp flat-four and a continuously variable transmission. Also available is a 3.6-liter flat-six making 256 hp.