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  • Toyo Releases New Videos Showcasing Open Country Tires

Toyo Releases New Videos Showcasing Open Country Tires

Videos Feature Off-Road Celebrities BJ Baldwin and Robby Gordon

Sep 9, 2014
Off-road racing plays a major role in the marketing and image of truck and SUV performance tires, and Toyo Tires is using its reputation in off-road racing to promote its Open Country line of tires with two new YouTube videos. The first features BJ Baldwin showing the two personalities of the new Open Country R/T tire, and the other features Robby Gordon in his Chevrolet racing truck.
In the video featuring BJ Baldwin, a lifted custom Toyota Tundra is shown, with BJ behind the wheel. It’s soon joined by BJ’s custom Chevy Blazer, with none other than Baldwin behind the wheel. The video then goes on to show the vehicles in their respective native environments, the Tundra on-road and the Blazer off-road, demonstrating the all-terrain versatility of the Open Country R/T. The video ends with the tagline, “There is more than one path for each of us.”
The second video, dubbed “Durability in the Shape of a Tire” is simply footage of Robby Gordon racing off-road, stopping for a stage-pit stop, and swapping out the bodywork to his truck but keeping the Toyo Open Country tires on after the pit crew confirms the “tires are good.” Check out the two videos below.
Source: Toyo Tires

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