Chevrolet Colorado #TechnologyAndStuff Goes Viral on Twitter - Video
World Series Gaffe Turns Into Awesome Marketing Tool
Last night was a sad night for Kansas City Royals fans everywhere but perhaps for none as much as Rikk Wilde, a Chevrolet zone manager from Louisburg, Kansas.
The “Chevy Guy,” as he’s come to be known, was tasked with presenting San Francisco Giants pitcher Madison Bumgarner the keys to a 2015 Chevrolet Colorado, this year’s prize vehicle for the World Series MVP. Maybe he was nervous, or maybe he was sad about the Royals’ one-point loss, but whatever the case, it was clear that Wilde wasn’t totally on his game.
Touting Chevrolet’s contributions to baseball, Wilde fumbled a bit with his words. His remarks, which you can watch below, then turned to the 2015 Colorado, which he said featured “class-winning and -leading, um, you know, technology and stuff.”
Immediately, The Chevy Guy became a sensation. According to Automotive News, #TechnologyAndStuff and #ChevyGuy started trending on Twitter last night; game MVP Madison Bumgarner did not.
Chevrolet is even in on the joke, as they’ve included the #TechnologyAndStuff tag on their own posts about the Colorado. The hashtag even makes an appearance on the Colorado page of Chevrolet.com. Wilde’s execution may have been less than perfect, but we think he deserves a raise for bringing all this attention to the Colorado. Way to go, Chevy Guy.
Source: Automotive News