De Nysschen Promises 90 Percent New Cadillac Lineup by 2020
Crossovers, Entry-Level, High-End Models Part of Plan
Newly appointed Cadillac Chief Johan De Nysschen has wasted no time in establishing himself as an iconoclast within the traditionally staid General Motors culture. His decision to move Cadillac’s headquarters to New York City upset many in Detroit, but he has remained resolute in his reasoning on the move. Similarly, Infiniti, De Nysschen’s last employer, moved its global brand headquarters from Tokyo to Hong Kong to get a more strategic pulse on urban tastes and emerging markets. However, his plans for GM’s flagship brand are far more than simply symbolic. According to Automotive News, De Nysschen is planning a massive product onslaught that will result in many new models from the top to bottom of the brand’s range.
A key part of the product development strategy is the addition of more crossover models, something Cadillac’s German rivals have been much more aggressive in developing. A model smaller than the SRX is expected, as well as a seven-passenger model above the SRX, likely to be based on the next-generation Lambda platform, which would make it a platform-mate with the next Buick Enclave, GMC Acadia, and Chevrolet Traverse.
De Nysschen said 90 percent of the brand’s lineup will be all new by 2020 and that the upcoming CT6 would not be the brand’s ultimate flagship, hinting at an even larger and more lavish CT8 or CT9 model.
Source: Automotive News