Discovery Sport to be First Land Rover Model from New Brazil Plant
Construction of Plant to Begin Late 2014
By now, most of us are familiar with BRIC, the acronym for the four key emerging markets of Brazil, Russia, India, and China, identified by economists and business strategists as key areas for companies to expand. In its quest for global growth, Jaguar Land Rover (JLR) will begin construction in late 2014 on a new plant near Sao Paulo with an annual production capacity of 24,000 units. The first model to be produced in the plant will be the Land Rover Discovery Sport.
Although modest by global standards, that output is expected to meet demand for Brazilian and other South American markets for the new midsize crossover. A total of approximately $387 million is expected to be invested into the plant by 2020, and it will initially create 400 jobs, with that figure targeted to double by the end of the decade.
The plant will represent Jaguar Land Rover’s first wholly-owned plant outside of the U.K. JLR has seen explosive growth in the Brazilian market over the last several years, with its number of dealerships going from two in 2012 to 18 today, with a goal of 42 by the end of 2015. The company has sold 7,346 vehicles to date in 2014, with the top-selling models being the Range Rover Evoque, Range Rover Sport, and Discovery SUVs.
Source: Land Rover