Jaguar Land Rover May Open a Plant in the United States
A report in Great Britain’s The Sunday Times suggested that Jaguar Land Rover (JLR) is in talks to open a production center in the United States amid rising demand for Jaguars and Land Rovers worldwide. The company did not confirm or deny the report’s accuracy.
A JLR representative told Automotive News Europe that the company is evaluating how to best expand its global influence and that “various options are on the table.” According to Automotive News, JLR is in talks with various states, including South Carolina, about how to best support a factory that could produce up to 200,000 vehicles a year.
Many foreign automakers operate manufacturing facilities in the United States. Nissan famously produces many of its pickups and SUVs in Alabama, and Toyota based much of the early marketing for the second-gen Tundra on Texas-built pride. Mercedes and BMW also operate manufacturing plants in the South, primarily for their crossovers and SUVs. Building vehicles here helps foreign automakers smooth out currency fluctuations and avoid importation tariffs, particularly on light trucks.
Building a factory away from England won’t be strange for JLR either. While the vast majority of the company’s production is based in the United Kingdom, it does operate a knock-down-kit assembly plant in India, and a new factory will open in China tomorrow to help meet that country’s rising demand for Land Rover vehicles. JLR also plans to open a facility in Rio de Janeiro, Brazil, sometime next year.
Production of the all-new Land Rover Discovery Sport just began at the company’s Halewood plant near Liverpool in the U.K. Based on Land Rover’s consistently good sales in the United States, we predict that when (not if) the company opens a manufacturing plant here, the Discovery Sport will be one of the factory’s mainstays.
Source: Automotive News