Jeep and Ram Preview SEMA Concepts
Mopar Details November Show Presence
Ram and Jeep gave the world a sneak peak at their concepts for the 2014 Specialty Equipment Market Association (SEMA) Show today. The custom vehicles, which are based on the Jeep Renegade, Ram 2500, and Ram ProMaster, will join cars from the rest of Fiat Chrysler Automobiles’ fleet at the November SEMA Show in Las Vegas.
The Ram 2500 Outdoorsman “elevates the capability of the heavy-duty pickup to the next level,” according to the Fiat Chrysler press release. The Outdoorsman concept was created in collaboration with gear outfitter Mossy Oak, whose signature “Bottomland” camouflage bedecks the hood, roof, and perimeter of the 2500. Those camo accents are joined by matte Swamp Thing Green paint, with flat black applied to the grille, bumpers, and rocker panels.
The concept is pretty much a paint-and-tape special, but it does get a few functional touches. The bed gets a pretty neat camo-pattern tent, which means your inner outdoorsman can sleep in the fresh air but up off the ground and out of the elements. Beadlock wheels and 35-inch tires team up with a Mopar leveling kit and Bilstein shocks to keep the Outdoorsman going in just about any terrain.
Ram’s second show rig is called the ProMaster Hospitality Van. With swing-open side panels and a fully outfitted interior, the Hospitality Van is designed to be a mobile office, allowing small businesses to engage with their clients up close and personal. The interior gets a lounge area with a refrigerator, and built-in cabinets, display cases, and wall displays mean the van can be used as a mobile storefront as well. The two-tone matte black and bright blue paint grabs customers’ eyes, and custom wheels demand attention as well.
Jeep is bringing two different Renegade concepts to SEMA, one outfitted for sand and one for snow. Curiously, they’re both named after what might be the scariest parts of snowboarding and surfing.
The Renegade Riptide is designed for beachgoers, with ocean-like Vibrance Grandeur Blue paint outside and blue trim with white accents inside. Surfboard-inspired white teak floor mats combine with black leather seats, which coordinate with the wheels and black-accented exterior. As you’d expect, a surfboard comes mounted on a Mopar roof rack.
The Renegade Frostbite shows up looking a little like a snowball, with snow-white paint and chilly blue accents for the grille, mirror caps, and wheels. Blue Katzkin seats dress up the interior, while a snowboard rests on the Mopar-branded roof rack. Jeep rock rails help protect the rocker panels, while a unique hood and Jeep Performance Parts graphics help dress up the exterior. Both of those products will be available in the future as Mopar accessories.
Neither Renegade features much in the way of serious customizing, which is a little disappointing. But it also means that the average Renegade owner won’t have to dig too deep into her or his pockets to replicate the concepts, and that’s cool too.
A few Jeep Easter Safari concepts will join the Renegade show cars on the SEMA floor, including the Wrangler MOJO, Wrangler Maximum Performance, and Cherokee Dakar.
The SEMA Show opens November 4.
Source: Fiat Chrysler Automobiles