Jeep and Ram Win Big at Texas Truck Rodeo
Ram, Jeep, and EcoDiesel Take Top Honors
Fiat Chrysler Automobiles has had a rich, fulfilling day. Apart from debuting on the New York Stock Exchange today, several of its models were crowned best in class by the Texas Auto Writers Association (TAWA).
At the group’s annual Texas Truck Rodeo, the Jeep brand ground competitors into the dust, winning all four categories in which Jeep vehicles were entered. The Cherokee, named the Compact SUV of Texas, joined the Grand Cherokee (Mid-size SUV of Texas and Luxury Mid-size SUV of Texas) and Wranger (Off-road SUV of Texas) on the podium.
In addition to winning two separate categories, the Grand Cherokee also won the overall SUV of Texas award for the fifth year running. Jeep calls the Grand Cherokee the most awarded SUV ever, and with repeat wins like this, their claim is accurate. We love our long-termer, so we’re not altogether surprised that the Grand is as popular as it is.
Ram missed out on winning Full-size Pickup Truck of Texas and Luxury Pickup Truck of Texas, both of which were awarded to the 2015 F-150. However, the brand proved that the 2015 F-450 controversy was immaterial to TAWA, taking home the coveted Heavy Duty Truck of Texas title for the 2500 and 3500. Ram won the same category last year. Additionally, the Ram Power Wagon was commended in the Off-road Truck of Texas competition.
VM Motori, which is wholly owned by Fiat Chrysler Automobiles, should be pleased as well, as its 3.0L EcoDiesel V-6 was singled out as the best powertrain, and Chrysler’s UConnect infotainment suite was recognized as the best connectivity system in the field of competitors.
There’s no denying that Jeep and Ram are producing their most popular products in years, and the awards are translating into increased sales.
"With Jeep sales up 45 percent so far this year, Texas remains a tremendously important SUV market," said Mike Manley, president and CEO of Jeep. "Over the past five years, we've proven that winning these TAWA awards increases Jeep showroom traffic and sales."
Source: Fiat Chrysler Automobiles, Texas Auto Writers Association, Inc.