Jeep Cherokee Sales Trending 4WD, V-6
Once-Controversial Model Leading Brand’s Sales Charts
Chrysler has a history of creating polarizing designs that initially turn off a small segment of buyers but ultimately end up being trend-setting designs that are emulated by competitors. The first major example was the 1994 Ram, which debuted the line’s now-signature “big rig” look. Today, it seems there’s a competition among truck makers for who has the biggest grille. Likewise, when photos of the 2014 Jeep Cherokee came out, Jeep loyalists and industry critics lambasted its unorthodox styling, with many predicting it would be a sales flop. However, the exact opposite has proven to be the case. In September, the Cherokee was the best-selling Jeep model, out-selling the next-best Wrangler 14,639 to 13,955, according to The Detroit News.
Jeep is reporting that the Cherokee is getting significant conquest sales from outside the brand but that overall, the configurations of the models sold are trending toward the conventional, with a slim majority of the models being equipped with the optional V-6 engine and four-wheel drive. In terms of the trim level take-rate, the Latitude and Limited by far have the lion’s share, with the entry-level Sport getting about 10 percent of sales and the off-road–oriented Trailhawk grabbing about 20 percent.
Source: The Detroit News