Land Rover Discovery Sport Shows its True Colors in Paris
Over-the-Top Reveal Presages Model’s Importance
In case you were wondering, Land Rover is very, very English.
The company debuted the new Discovery Sport in Paris yesterday with some serious Anglo flair, floating two SUVs up the River Seine on a barge accompanied by seven pairs of giant Wellington boots.
What’s more, the show featured a surprise appearance by Rosie Huntington-Whitely, known for her work as a Victoria’s Secret Angel and her role as Carly, Sam Witwicky’s girlfriend in Transformers: Dark of the Moon.
Jaguar Land Rover is taking the debut of the Discovery Sport very seriously. It’s the only Land Rover on display at the company’s Paris Motor Show stand today, as the company intends for it to be the highlight of the show’s press day. It definitely stands out as well, particularly in its striking Phoenix Orange paint.
The stunning Range Rover Evoque donates some of its architecture and a few styling elements to the Discovery Sport, but the Discovery features a more traditional, upright roofline and a more spacious interior that can accommodate up to seven passengers. It is the second model in the newly created Discovery family, and it replaces the aging LR2/Freelander in the company’s compact-SUV lineup.
It should also drive like a proper Land Rover, with the company’s Terrain Response technology making yet another appearance. Terrain Response allows the driver to select one of several driving modes based on the road (or trail) surface. Previous Land Rover models have had settings for sand, rocky trails, snow, and tarmac, among others.
We wouldn’t be surprised if the Discovery Sport were the most capable SUV in its class. Admittedly, that isn’t saying much, as neither BMW, Audi, nor Mercedes-Benz engineer much off-road prowess into their SUVs. If you like getting your ride dirty, the Land Rover will probably be your best option.
Like the Evoque did with Range Rover, Land Rover Design Director and Chief Creative Officer Gerry McGovern predicted that the Discovery Sport would appeal to Land Rover traditionalists while also inviting new customers into the fray.
"It is quite simply the most accomplished vehicle in its segment," McGovern said.
Those are bold words, but we won’t be quick to scoff; Land Rover’s recent new models are some of the best in the business.
Source: Jaguar Land Rover