Manley Confirms Jeep Grand Wagoneer Coming Soon
Three-Row Flagship to Round Out Top End as Brand Adds Other Models
The existence or plans for a three-row Jeep flagship model, likely to carry the Grand Wagoneer name, has been around for some time. Many industry observers were surprised when the Dodge Durango received a mid-cycle refresh in 2014, instead of an ostensibly Durango-based Grand Wagoneer coming to market. However, the big Jeep is still very much part of the brand’s plans, according to an interview conducted by Australian media outlet motoring.com.au with Jeep-brand CEO Mike Manley.
Manley said he believed there was room for Jeep to grow at the premium end of the SUV segment, noting Fiat Chrysler Automobiles CEO Sergio Marchionne pointed out the most commonly cross-shopped model for the Grand Cherokee in the U.S. is the BMW X5. BMW has already confirmed that a larger X7 crossover is in development, indicating perceived demand for a larger, three-row SUV model.
In addition to additions at the top end of the range, Manley said he thought the brand had a lot of room to grow in emerging markets with the addition of the new entry-level Renegade model. Manley said the brand was on-track to sell more than a million units globally in 2014, and the goal was to double that by 2018, bolstered largely by international growth.