Report: GMC Boss Duncan Aldred Wants a Canyon Denali
Head Honcho Wants 25 Percent of All GMCs Sold to be Denalis
As we learned in our first drive of the new midsize GM trucks, the new GMC Canyon is quite nice, handily beating its predecessor in terms of refinement and material quality. However, that’s not enough for Duncan Aldred, GMC vice president of sales and marketing
Aldred told Automotive News that he’d like to see a Canyon Denali that would fit in with the rest of the brand’s premium offerings. He wants the Canyon Denali to have some meaningful upgrades over the current top-level Canyon.
“I'm not just going to badge engineer it," he said. "It's got to be credible.”
If the Canyon isn’t offered with that signature perforated chrome grille, it could prevent the GMC brand from reaching its goal of having a 25 percent mix of Denali models, given that the Canyon will likely be a very strong seller.
General Motors has been doing a decent job lately of making the offerings from its various brands distinct, and a Canyon Denali would certainly help GMC market itself as the gentleman’s choice. Denali models also tend to sell for closer to their sticker prices, which helps GM’s bottom line. Frankly, we wouldn’t be surprised to see the Canyon Denali on dealer lots within the next several months, hopefully with the 5.3L EcoTec3 V8 and a high-grade leather interior.
Currently, the Denali trim level is offered on every GMC except the Canyon and the Savanna van.
Source: Automotive News