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  • September 2014 Truck Sales – Silverado Surge

September 2014 Truck Sales – Silverado Surge

Canyon, Colorado Return to Sales Charts

Oct 1, 2014
We’ve waited for this day for the better part of two years, and it’s finally here. The new 2015 Chevrolet Colorado and GMC Canyon are starting to roll off the line in Wentzville, Missouri, and a small handful have made their way to dealerships already, bringing the sales figures for the pair back from the dead. The months ahead will be a better indication of demand as dealers get more stock. Another bright spot for General Motors in September is a surprisingly strong sales surge for the Silverado, bringing the monthly total to 50,176 and, for the first time in a long time, a higher combined sales of the Silverado and Sierra than F-Series.
Ram also had a strong September, with pickup sales up 30 percent to 36,612. The Nissan Frontier had a good month with sales up 47 percent. Look for some interesting developments in the months ahead in this segment with the introduction of the GM midsize twins and the imminent introduction of the all-new 2015 Ford F-150.
Photo 2/12   |   2014 Ford F 150 XLT Front View
1) Ford F-Series – 59,863, Down 1.0 Percent
The F-Series may still be top of the heap for fullsize sales, but the gap is narrowing. For September, less than 10,000 units separated the F-Series from the Silverado, and when combined with the sales of the GMC Sierra, GM fullsize trucks cumulatively out sold Ford for September.
Photo 3/12   |   2014 Chevrolet Silverado High Country Front
2) Chevrolet Silverado – 50,176, Up 54.4 Percent
After months of modest sales gains, the Silverado finally received a shot of adrenaline to the arm, with an impressive 54.4 percent year-over-year September gain. As previously noted, combined Silverado and Sierra sales surpassed F-Series sales for the month.
Photo 4/12   |   2014 Ram 1500 Laramie EcoDiesel Front View 04
3) Ram 1500/2500/3500 – 36,612, Up 30 Percent
It seems there’s no stopping Ram’s momentum this year. With a reported 60-percent conquest rate, Ram is projecting 20 percent of Ram 1500 sales to be the EcoDiesel model. Between the light-duty and HD models, Ram has a model for almost every potential truck customer.
Photo 5/12   |   2014 GMC Sierra Crew Cab 4x4
4) GMC Sierra – 16,763, Up 24.7 Percent
On a percentage basis, the Sierra did not do quite as well as its bowtie-clad brother, but its gain of 24.7 percent is respectable nonetheless. GM’s two-brand truck strategy gives it a secondary brand channel neither of its other domestic competitors enjoys.
Photo 6/12   |   2014 Toyota Tacoma Front Three Quarters View 06
5) Toyota Tacoma – 11,993, Up 4.5 Percent
After a few months of disappointing sales results, the Tacoma ticked upward in September. Until the new Colorado and Canyon get into dealerships in significant numbers, it’s hard to know how much they will impact the Tacoma, but strong pre-order interest indicates they could be formidable competitors.
Photo 7/12   |   2014 Toyota Tundra Front View
6) Toyota Tundra – 8,736, Down 3.7 Percent
Tundra sales trended slightly downward for September to below 9,000 units. Toyota’s decision to go to an all–V-8 engine lineup for 2015 may help in giving it a unique sales proposition in the marketplace, although the domestic competitors hold an edge in fuel economy.
Photo 8/12   |   2014 Nissan Frontier Crew Cab Three Quarters View 001
7) Nissan Frontier – 6,853, Up 47 Percent
The Frontier may not be in the same league as the Tacoma in terms of overall sales, but its September sales gain of 47 percent shows that Nissan’s dated midsize still has some life left in it. Incremental improvements in content and features have kept it fresh, but there have been no major mechanical changes since its introduction in 2005.
Photo 9/12   |   2014 Honda Ridgeline RTL Front
8) Honda Ridgeline – 978, Down 16.1 Percent
As the current Ridgeline goes into its final sales year, it’s finding a smaller and smaller audience. The Ridgeline’s innovative packaging is beloved by its buyers, but it continues to fall further behind its peers and even fullsize competitors in terms of fuel economy. An all-new model is due for the 2017 model year.
Photo 10/12   |   2014 Nissan Titan Side View
9) Nissan Titan – 977, Up 1.6 Percent
As production of the current Nissan Titan winds down, so do its sales, which totaled less than 1,000 units in September. A much broader lineup for the 2016 model is promised, with multiple cab, bed, and engine options, including a highly anticipated Cummins 5.0L V-8 diesel.
Photo 11/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
10) Chevrolet Colorado – 36, Down 12.2 Percent
Although the analogy would have been appropriate for the October sales reports, the Colorado and Canyon are now officially back from the dead, with a small number of the new trucks making it to dealerships in September as the Wentzville, Missouri, plant ramps up. Although statistically down from September 2013, the prospects for the Colorado going forward are nowhere but up.
Photo 12/12   |   2015 GMC Canyon All Terrain Front Three Quarters
11) GMC Canyon – 11, Up 37.5 Percent
Initial reviews of GM’s new midsize trucks are positive, and their fuel economy, content, and refinement advantages over their midsize rivals seem compelling. The months ahead will determine how much of a competitive threat they are to the Tacoma’s commanding market share.



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