Chevrolet Colorado Performance Concept Debuts at SEMA 2014
Off-roader Designed With Motocross Star Ricky Carmichael
Chevrolet’s trickling out more of its plans for the 2014 Specialty Equipment Market Association (SEMA) Show, which include this, the Colorado Performance Concept.
Unlike most OEM SEMA debuts, which are mostly just mobile accessory catalogs, the unimaginatively named Colorado Performance Concept has features not yet available from Chevrolet dealers. The truck’s concept bed extender helps the Crew Cab haul items too long for the bed, like Ricky Carmichael’s dirt bike and bicycle. Additionally, the concept’s tie downs, while not available as GM accessories (yet), were inspired by the company’s GearOn cargo-management system, which will be available for the 2015 Chevrolet Colorado and GMC Canyon twins.
Other custom items for the truck include a bed-mounted concept sport bar, matte-grey paint with yellow and silver accents (a Ricky Carmichael trademark), and matching painted Z71 wheels mounted on aggressive Goodyear Duratec tires. It adds up to one seriously tough-looking Colorado. Inside, special yellow accents and seat embroidery further the Carmichael connection.
“Where I take my bikes, a fullsize truck isn’t always the best solution, so a maneuverable midsize truck like the Colorado is just the ticket,” said Carmichael. His mountain bike and motocross bike look great in the back of the truck. Honestly, we’re surprised they fit, which is a testament to how capable today’s midsize trucks are.
We’ll see the Colorado Performance Concept in the metal later this week at the SEMA Show in Las Vegas.