Land Rover Plans to Submit Formal Complaint Regarding Evoque Look-alike
Company Claims Landwind X7 Copies the Evoque (We Agree)
The Range Rover Evoque is one of the most interesting, stylish designs on the market, so it wouldn’t surprise many if other automakers tried to imitate the smallest Land Rover. But while imitation may be flattering, Jaguar Land Rover (JLR) has every right to protest outright copying.
We’re talking about the Landwind X7, a Chinese-market SUV that looks almost indistinguishable from the little Range Rover, even aping the British SUV’s hood-mounted lettering script, replacing “Range Rover” with “Land Wind.” JLR isn’t happy about the alleged copy, which will cost the equivalent of about $22,000 USD when it goes on sale in China. In fact, according to Autocar, Land Rover intends to complain to Chinese officials about the Landwind.
Adding insult to injury, the X7 was unveiled last week at the Guangzhou Motor Show on the same day and in the same place that Land Rover revealed the locally produced Evoque, which sells in China for nearly three times the price of the Landwind.
Speaking to Autocar, Land Rover CEO Ralf Speth says the Evoque’s design is intellectual property wholly owned by JLR, and that stealing intellectual property breaks industry regulations that apply worldwide. That means even if Land Rover didn’t intend to market the Range Rover Evoque in China (which it most certainly does), the X7’s styling would be against those guidelines if regulators decide it is in fact a counterfeit design.
Speth also says he can’t imagine the Chinese government would be happy with any actions that undermine the credibility of the country, and JLR will be consulting with its partner, Chinese automaker Chery, to find a way through this situation.