Shell Presents Two Excellent Diesel Films at SEMA 2014
The 2014 Specialty Equipment Market Association (SEMA) Show was an awesome experience for everyone who attended (well, almost). We loved seeing all the modified trucks, which included drifting F-150s, reptilian Jeep Wranglers, and slammed medium-duty diesels. But, stepping away from the glitz of the annual Las Vegas show, there was a lot of heart on display as well.
Shell Rotella knew this, choosing SEMA 2014 to release the latest installment of its “Unsung” video series. The episode focuses on Ontario-based Baker Trucking and, more specifically, the complicated dynamic between 23-year-old Tommy Baker and his father Billy, who owns the truck shop. The video is interesting, highlighting the challenges and rewards of running a family business like Baker Trucking.
The second video, called “The Long Road Home,” follows Larry Koester, a tractor-pulling legend. The decal on the back of his mini modified-class tractor says it all: “You don’t need feet to kick butt.” Larry, who lost both his legs in a farming accident in 1986, has overcome that obstacle to become one of the most talented and best-loved pullers in the sport. Koester Racing is a family affair, with Larry’s son Adam joining him as a driver. Larry’s wife Caesar manages the team, and his daughter Ashley represents the team in the media.
“The Long Road Home” and “Unsung: Baker Trucking” are both embedded right here. Grab a sandwich, clear your lunch schedule, and watch them both, then let us know what you think of Shell’s realistic, heartfelt short films.